You buy a pair of shoes, and perhaps you admire their look, their feel. But have you ever stopped to consider the journey of the materials that make them? At Puro, we do – every single day. For us, "sourcing" isn't a technical term; it's a commitment to Radical Material Honesty.
We believe you have a right to know what goes into your shoes, and we take pride in sharing that story. Forget hidden synthetics or questionable origins. We meticulously choose fewer, better materials, forging direct, long-term partnerships with suppliers who share our values. This means when you wear Puro, you're not just wearing a shoe; you're wearing transparency.
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Our Leather: It's full-grain, vegetable-tanned, and comes from LWG-certified tanneries. What does that mean? No harsh chrome, no artificial coatings. Just natural hide, treated with traditional methods, designed to age beautifully and develop a unique character as you wear it.
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Our Soles: Durability meets environmental responsibility. We use recycled T-units, natural crepe rubber, and recycled TPR & EVA. These aren't just buzzwords; they're conscious choices for flexibility, comfort, and a lighter footprint.
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Our Linings & Threads: Breathable, biodegradable linings paired with waxed cotton or linen threads. No nylon. Just natural comfort that's kind to your skin and the planet.
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Our Packaging: Even our boxes tell a story. Recycled kraft board, biodegradable inks, zero plastic. Because the commitment to sustainability shouldn't stop at the product itself.
In a world flooded with fast fashion, Puro stands apart. Our materials aren't just components; they are a testament to our unwavering dedication to quality, ethics, and a future where every step leaves a lighter trace.